So, I have now definitely caught the mini fever. Hopefully, next on the agenda for me will be a Birkin 25. I would love the compare the two and see if I can truly use a bag that is only carried by it’s handles. Only time will tell, so watch this space Replica Burberry Handbags!
Professor of marketing at the Robert H. Smith School of Business, Yajin Wang, has discussed how consumers feel threatened when luxury labels are worn by people they perceive as dissimilar to them, based on demographic, identities or economic status. Sometimes, they even feel compelled to abandon labels they love.
But in the realm of luxury fashion, inclusivity doesn't necessarily (or usually) mean goods are accessible to people from all financial backgrounds. Instead, it entails appealing to all races, sizes and ages. One way of doing this has been including a wider range of models in advertising campaigns and runway shows. Valentino’s creative director, Pierpaolo Piccioli, views inclusivity as a chance to embrace beauty from all different backgrounds.
Piccioli believes his choice for the new face of Valentino, 19 year old South Sudanese model Adut Akech, embodies “the opulence of diversity”. And Piccioli's choice isn't a one-time deal. The designer has been fully committed to racial diversity for the brand for some time now: for Valentino's Spring/Summer 2019 couture show 48 of 65 models were black.Picciolo describes the people in the audience at his shows as “all different, all valid”, a simple yet strong message on inclusivity.
The designer and model duo Pierpaolo Piccioli and Adut Akech. Photo courtesy of Ruth Ossai.Valentino isn't alone in its bid for inclusivity. Brands such as Micheal Kors and Christian Siriano have been praised for using plus-size models in their runway shows.Plus-size supermodel Ashley Graham walking for Prabal Gurung. Photo courtesy of Mike Coppola.
In that BoF article, Solca ultimately questioned why it has become fashionable for luxury brands to embrace inclusivity. Exclusivity is at their core!
Could it perhaps come down to the secret desire of consumers to unknowingly want both? There is certainly something alluring about a brand so luxurious it seems unattainable. . .and yet it manages to represent a wide section of society in its ad Replica Handbags campaigns and runway shows.
LVMH has history, diversity, culture and people, which all contribute to its success. Kering, however has less to lose, and therefore possibly the most to gain. It would be harder for LVMH to ‘do a Gucci’ with their more established brands such as Dior. If Dior of LVMH pulled a Gucci, they would mostly likely struggle to gain traction and attain a new audience like Gucci has. Kering brands like Gucci and YSL have much more receptive audiences…imagine that!
